Rebeca Ruiz - Design Resume

Professional summary

Graphic and visual information designer with over seven years across agency and in-house studio environments, working in brand identity, social campaigns, and print and digital advertising. Currently designing and adapting campaign artwork for H&M at OLIVER (The Brandtech Group) across in-store, out-of-home, digital and social formats. Previously led creative direction on branding projects, from client briefing and moodboards through to launch, and headed a three-person design department.

Professional experience

OLIVER, The Brandtech Group | Creative Artworker, H&M account

Remote, Mexico | October 2024 - Present

Design and adapt H&M campaign artwork across print and digital: in-store, window and facade displays, point of sale, out-of-home, DOOH, owned digital screens, display advertising and paid social.
Work to brand guidelines and channel specifications, holding type, crop and hierarchy together as one campaign is re-cut for every placement and market.
Check every file before release for specifications, resolution, bleed, color and legibility, so artwork holds up at full size and at arm's length.
Work as one of five artworkers covering globally and locally initiated campaigns for the region, including the brand's major seasonal campaigns.

Artz Digital Marketing | Head of Design

Puebla, Mexico | June 2021 - July 2024

Led creative direction on branding projects: ran client briefings, built moodboards, set the visual direction and presented it for sign-off.
Created and maintained brand identities, including logos, palettes, identity manuals and branding deliverables, improving consistency across platforms.
Directed the design department and managed a team of three designers, reviewing output for quality and consistency before it reached the client.
Shaped design approaches for social media campaigns across client accounts, and edited photography and video for social channels.

Monstruo Canela Agency | Social Media Designer

Cholula, Mexico | January 2020 - June 2021

Designed advertising banners, GIFs and Reels and edited video for client social campaigns, and managed brand visual identities across channels.

Earlier: Junior Designer, Centrale One on One Agency, Puebla, Mexico | 2019 - 2020

Key skills

Design: Brand identity and guidelines; layout and typography; print and digital artwork; infographics and information design; motion graphics and 2D animation; interactive prototyping; presentation design.

Channels and formats: In-store, window and facade; point of sale; out-of-home; DOOH and owned screens; display; paid social.

Software: Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro; Figma; Canva; PowerPoint; Keynote.

Languages: Spanish (native); English, C1, IELTS band 8.0.

Rebeca Emelina Ruiz Martell